The idea for That the World May Know films began in 1992 when Michigan entrepreneur Ed Prince became exposed to Ray Vander Laan's unique method of Bible teaching. Ray, or RVL as he is affectionately known, has always believed that to more greatly understand and appreciate the Bible, one had to have a sense of the land and the culture from which it sprang. Biblical analogies and examples, while meaningful and helpful even to this day, were first meant to convey God's truth to particular people in a particular time and place. So the more fully we can appreciate those times and places, the more fully we can respond to the power of the Word.